Click to enlargeTODAY'S GOOD NEWS ... April 30, 2007

The shortest Good News ever ... it's about celebrities ... green celebrities. Without a doubt -- one of the most impressive changes in Western Culture, over the last 12 months is the proliferation of green celebrities and green cultural reference points. In our opinion, a heart warming number of mainstream stars have seen fit to place the planet first on their public agendas.

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From Salma Hayek (pictured) & Jake Gyllenhaal's Arctic Climate Warning trip; to Ed Begley Jr.'s eco-reality show; to Coldplay's carbon offset plantings; to Leonardo DiCaprio's Vanity Fair cover; to Jay Leno's electric car; to MTV's "Bio-Diesel-Pimped Ride," to Cameron Diaz's long term relationship with The Union of Concerned Scientists, to Robert Redford's advocacy for green building, to Will Ferell's Prius, to Governor Schwarzeneger's trailblazing public policy decisions, to Oprah's green guides & information blitzes; to The Police's reunion tour (benefiting World Water Aid); to Bono's "One" campaign; to the Queen of England's month of "Green Flights;" to Julia Louis-Drefuss's totally green lifestyle; to ... on & on & on!

What's happening in Hollywood? -- Green.
What's happening in rock and roll? -- Green.
What's happening on college campuses? -- Green.

The Good News
The positives are limitless. In a culture driven by media sound bites, these individuals tend to have as much influence over the popular mindset as our political, religious, and otherwise leaders... We all know that. What's interesting is the shift. Environmentalism used to be un-cool. Each day more and more stars reveal themselves to be intelligent, soulful, and respectful members of our grand, global community. The actions taken by many of today's leading stars links them not only to the aesthetic spoils of green fashion, but to the long-view pragmatism and holistic compassion of pioneers such as Rachel Carson, Paul Hawken, Lester Brown, and Ray Anderson. In the pop culture anaylisis, a celebrity endorsement implies that green is cutting edge, and that our growing green economy is cool, rewarding, important, and for everyone.

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Salma Hayek: Climate Warning

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Ed Begley's Eco-Reality

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Vanity Fair's 2nd Annual Green Issue

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George Clooney's Electric Car

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MTV's Pimped Bio Ride

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Will Ferell & Other Hybrid Celebs

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Elle's 2nd Annual Green Issue

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Oprah's "Going Green 101"

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A Royal Shade of Green

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Julia Louis-Drefuss's "Aha Moment"

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The Roots -- Promote Composting to School Children

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Darryl Hannah's "Love Life"

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Conservationist Harrison Ford

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Green Martha

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